'iPad Killer'

A potential iPad killer with really cool things and cashing in on iPad's shortcomings is the best way to do it, for instance a Tablet with USB drive will surely mock the iPad,after all iPad is one huge iPod Touch and virtually nothing more,if Microsoft can pull this off and become the leader in Tablet PC market,then there is no stopping them.

Windows Smartphones with Smartness

Windows phone is the biggest flop from Microsoft and has tarnished its Image in a huge way, there is a immediate need for Microsoft to turn it around by dumping same old looks and features and innovating a little atleast. An iPhone killer is what Microsoft needs very badly.

An iOS Competitor

The Windows Phone 7 in no way is a competitior to the iOS 4 and it makes no sense whenn Microsoft comes up with the same old nonsense but labels it is as Windows Phone 7, there has to 'landscape' changes to make a mark in the tough battle in Smartphone OS marketshare with top notches like iOS and Android.

Innovation in Addressing User Needs

Over the years the USP of Microsoft's success has been their skill in rendering exactly what an user needs and innovating in making it better. But all of a sudden in last few years they fell short of doing this and made a mess of things in their new releases. A serious change in this trend is the only way forward.