Mobile advertising firm Millennial Media has just released its Mobile Mix report for June 2010, highlighting some of the latest trends in the world of mobile and connected devices. The data shows that while Android is gaining, especially in developer adoption, Apple continues to make the biggest gains in the smartphone space.

The iPhone 4 was only available for one week in June 2010 so its impact on the survey results was not directly addressed. We wrote about Millennial’s May report and it is interesting to compare and contrast the two data sets month to month.

Overall, Apple remains the leader amongst both smartphones and connected devices. Millennial’s report finds that Apple actually made a 4% month-over-month gain in terms of device manufacturer marketshare in the U.S., giving Apple nearly 30% of all impressions.



furthermore, Apple remained the leading smartphone OS, taking in 56% of all smartphone impressions across Millennial’s network in June 2010. This is interesting because that’s up eight percentage points from last month. Conversely, Android (Android) impressions are down four percentage points. It’s not clear how much the sample size has differed, so we’re left scratching our heads on the big shift month to month.



Apple Still Winning Hearts of Developers

As AppStoreHQ noted earlier this month, more developers are getting into the cross-platform game. Still, when comparing the results with those from last month, the figures appear nearly unchanged. 89% of developers reported that they are focusing on a single platform. Of that 89%, 57% are focused on iOS, 31% on Android and 8% on BlackBerry.



We’d really like to see the breakdown for that 11%, however, because we think that it would be more indicative of where the mobile market is moving.

The real loser, it looks like, is Blackberry. Although it had a small uptick in ad requests month-over-month, when you look at the developer share contrasted with its market position, you can see that Android has more than taken its place. When we talk to developers, the two platforms we hear the most about are iOS and Android. That isn’t to say that BlackBerry development isn’t still increasing, but the momentum has clearly shifted to Android.

What will be interesting is to see how the entire market is impacted later this fall with the release of the Windows Phone 7. Developers got access to the SDKs and toolkits this week, and Microsoft is going to be making a big play for the mobile space. Embarrassments like the Kin aside, we think that discounting Microsoft’s potential impact would be premature.

Samsung’s power packed S8500 Wave has got a new commercial that will air on televisions soon. The phone as we know runs on Samsung’s proprietary mobile platform, bada and boasts some heavy duty specs like 1GHz CPU, Bluetooth 3.0, 3G, Wi-Fi, 3.3-inch Super AMOLED display, A-GPS, 5MP camera with 720p video recording support, microSD card slot and more.

Watch the Video at http://www.youtube.com/watch?v=sHtAHEUQMZg

Sridhar, a Normal boy with Extraordinary Twitter addiction and Gadget Addiction as well..

I am doing my Graduation On Computer Application from the University Of Madras..

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